What Is CGI? CGI stands for computer-generated imagery. It means images and video made in 3D software instead of captured with a camera. Artists build the object as a 3D model, add materials, lighting and a virtual camera, and a render engine produces the final picture. In marketing, CGI is used for product images, ads, catalogs, product films and architectural visuals. The same model can be reused for many images, colors and angles.
Studio packshots and detail views on white or colored backgrounds.
Products placed in rooms, workspaces and outdoor settings.
Realistic fabric, wood, leather and metal. Proven with 50+ furniture brands
Exterior and interior visuals for homes, offices and developments.
Turntables, feature callouts and short product films from the same model.
Hero visuals and campaign images for ads and social media.
We prepare your CAD for rendering, or build the 3D model from sketches, photos and samples.
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Computer-generated imagery. It means images and video made in 3D software instead of captured with a camera.
Rendering is the step that turns a 3D model into an image. CGI is the wider result: the images and video built from 3D. We do both. See our 3D rendering services for still images.
For most eCommerce and marketing uses, yes. Photography can still be the better choice for unusual materials or shots with people. We will tell you honestly which fits your products.
CAD files, 3D models, sketches, photos or a sample, plus reference images for the style, dimensions, and where the content will be used.
Yes to both. We can prepare your CAD for rendering, or build the model from sketches, photos or samples.
Yes. We can produce product videos such as turntables and feature callouts. See our 3D animation services for longer films.
JPG, PNG, TIFF or PSD for images and MP4 for video, in the sizes you need. Tell us where the content will be used.
A single image can take a few days. Large catalogs and videos take longer. We confirm the timeline in your quote.
No. We focus on product, furniture, architectural and machinery CGI for marketing.
We can sign an NDA before work starts.
